The winning tender from Creativevents clearly showed that the company had understood and embraced the ethos of Brooklands, with innovative product offerings, a commitment to customer service and the promise of an extensively (and expensively) refurbished café on offer. What Creativevents has delivered has more than matched the Museum’s considerable expectations.

The previous tired, unimaginative and unprofitable Tea Rooms has been transformed into a vibrant, customer and family- friendly café, with a constantly varying menu, toddlers’ soft play area and an efficient layout which also encourages greater sales. The business result has been little short of miraculous, with a 50% increase in retail sales and a healthy dividend now being delivered to the Museum each month.

A pro-active sales and marketing plan, new seasonal menus and a fresh approach to service and delivery – exemplified by smart bespoke staff uniforms – have also transformed the hospitality offering. The results are clear: in the first six months, hospitality sales are up 45% (again improving dividends for the Museum) and previously lost corporate clients are returning to Brooklands.

The Creativevents team has truly integrated with the Museum’s, working together to deliver results far above the already impressive ones promised in the successful tender document. Creativevents promised the style and quality we were looking for, and have delivered them profitably through innovation and dedication – truly an achievement in the great Brooklands tradition. Having seen the way in which Creativevents has understood the issues and delivered a bespoke result, I would have no hesitation in commending the company to any organisation seeking to emulate what has been achieved here – a revolution.

Allan Winn

Director

Andrew Haworth

Creativevents has worked with Earls Court and Olympia since 2005.  We brought them on board as part of the company’s vision to raise the profile of our catering offer for our customers.   They operate all the bars and a number of café style units in both venues and during this period have developed their food offer with great success.

Customer service is at the heart of their business ethos and the way they respond and adapt to our individual customer needs is excellent.  Areas such as food hygiene, staff training, sustainability, presentation, quality control are all of a very high standard.
Creativevents are a young, dynamic and vibrant company who are passionate about what they do and we take great pleasure in continuing our partnership with them at Earls Court and Olympia.

If you would like further information, please do not hesitate to contact me.

Rachel Parker
Halls Director
EC&O Venues

Creativevents were awarded a 15 year retail and stand catering contract at ExCeL London in 2007 and as part of that agreement committed investment into both their retail and stand catering operations.

Since that time we have developed a good working relationship with the team and found their approach to be flexible and co-operative in working with us to meet the catering challenges for our events.  One such example is in delivering a variety of in-hall retail catering solutions from cafes to champagne bars to be-spoke restaurants.  The on-site team have a positive attitude, a hard working mentality and have integrated well with the ExCeL management team.

James Mark
Services Director
Excel London

In January 2005 when MCC became responsible for the provision of its own catering, events and hospitality business we looked to a number of strategic partners to assist in our development.

We are delighted to say that Creative Events have assisted greatly in our success since 2005 and to this day remain an important and integral part of our business, delivering a number of multi site operations around the ground throughout the season.

Core values of quality, innovation and honesty in business have been foundational to our relationship and we have no doubt that their business will continue to thrive as one of the market leaders in their field.

MCC Assistant Secretary
and Head of Catering

In the past year we have awarded Creative Events with a long term contract to move our outdoor food and catering forward, creating a ‘destination’ food and beverage area within our trade village enclosure.  In their first year Creative Events excelled at setting a benchmark for the rest of Cartier International Polo to follow.

I would not hesitate to recommend Creative Events to any other event venue.

The Champagne Bar feature was a huge success and we look forward to developing our hospitality features for future shows.

It was a pleasure working with Creativevents and we look forward to working with you all again next year.

Kind regards

Lucy Oliver-Cox
Operations Manager
Ocean Media Group Ltd

Professional, sharp and delivering over and above the brief, they’re an excellent partner to have on board when considering looking after the needs of our visitors and their ability to adapt their platform to accommodate our sponsors was the icing on the cake!

Well done guys – this is hopefully the start on a very long, healthy and lucrative relationship to come.

Finlay McAllan - Motorcycle Show

I wanted to write to you personally to say how much we appreciate the on-going work that you and your teams are once again putting in to the London Book Fair 2009.
Over the last two years, you and your teams helped create a hugely positive environment at The London Book Fair in Earls Court and your assistance in bringing the same level of detail and quality of service to the forthcoming Fair is a wonderful demonstration of the quality of your catering. Indeed as a result of your hard work, The London Book Fair won Reed Exhibitions Worldwide’s Ultimate Experience Award for Best Onsite Experience, for which I would like to extend our thanks to you and your teams.
Your assistance in helping ensure another fast, efficient, friendly and good quality catering for the London Book Fair is hugely appreciated by all of us here at Reed Exhibitions and I would like to thank you in advance for all your efforts to pull off another great show in a tough economic environment where customer services is more important than ever.

Yours sincerely
Alistair Burtenshaw
Group Exhibition Director
The London Book Fair